Michael Etter/

Art Director/

Creative Director/

Experience Designer/

photo credit: Andy Davidhazy

25+ years of design experience. The majority of those working with various disciplines and teams for Ziba Design in Portland, OR. I’ve worked with clients like; Adidas, Dreamworks, New Seasons Market, Union Wine Co., Danner Boots, Suntory, Shiseido, Intuitive Surgical, Procter & Gamble, and many others both large and small.

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Brand work
2016-2024/

A can of Underberg Riesling Radler, Oregon Grown, tropical floral design with toucans, green foliage, and pink flowers on the label.

Union Wine Co.

A complete brand architecture and design overhaul that captured the way Oregon wines are different from their peers in other regions. We created the wine in cans movement with this beerification approach. Brand and product line strategy and design language creation; including logo designs through website and social content development and execution.
A person holding a bottle of rosé wine in water, with the water's surface rippling around.
A tall navy blue box of KYOKU Organic Green Tea with a gold logo and text, set against a light sky with clouds background.

Free Public Wines

A new brand to capture the West Coast in a can. Bold yet refined and always down for a road trip, Free Public Wines elevated the American AVA and let customers #roamfree with sophisticated coastal style.

Kyoku Tea

A new innovation in tea requires a brand that allows an education to unfold, like the flavors of the tea. Inviting simplicity and visual design cues from categories like cosmetics.
Four smartphone screens displaying promotional content for a fashion brand called Bossanova, featuring floral patterns, a handbag collection, and outdoor photos with modeled women.

Vera Bradley 

A brand refresh for a beloved, 80's holiday handbag company that holds a lot of nostalgia. Vera Bradley is only starting to roll this design update out, so the work is password protected until then.
Two cans of DUB energy drinks. The left can is labeled Citrus Squeeze with a picture of a muscular man in a boxing stance, and the right can is labeled Apple Crush with a muscular man flexing his arm. Both cans feature a gold lion with a crown, the DUB logo, and phrases about performance, relief, and electrolytes.

Dub Energy

A design sprint to develop a new line of energy drinks for Conor McGregor. Story coming very soon.

Services

  • I specialize in turning insights into actionable design approaches. Branding requires a focused approach to customer desires. I put together experienced teams for this purpose for all organizational sizes as a consultant or part of your in-house team. Can include user research, narrative strategies and design systems to help you organize your approach.

  • Design and development of identity systems. Logotypes, print and collateral systems, digital direction and front-end website design, social media overview, Communication design strategy and campaign development and execution.

  • Packaging systems are a focus from concept development through all stages of production. Specializing in food and beverage, but with extensive experience in CPG of all sorts.